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When you build a store on the Internet, your number one concern
is this: How am I going to draw people to my store? How, among
the millions of internet sites out there today, are potential
customers going to find my one little site and buy from me?
Here are the conventional answers:
Banner Advertising: There are any number of Banner Exchange
programs out there. Many are free. They operate on the idea
that if you put an ad for my site on yours, I’ll put
an ad for your site on mine. Well, that’s just dandy,
but almost everybody on the free Banner Exchange programs
are there because they HAVE no traffic in the first place.
You exchange banners with another site that has no traffic,
and end up with TWO sites with no traffic instead of just
ONE. Sure, you can PAY for banners, and that may work a little
better, but I’ve done it, and have not been impressed.
Email Campaigns: Oh, they’re out there, aren’t
they! The people with Ten Million Email Addresses That Will
Bring The Whole World To Your Door! Two things I can say about
Email Campaigns:
1.) The cheap ones will send your hopeful, starry-eyed emails
out into the world, only to crash-land in servers who reject
them because the addresses are no longer valid.
2.) You can’t afford the expensive ones. Not yet.
Search Engine Positioning: Meta tags, keywords, jockeying
for position with tens of thousands of other webmasters who
are trying for those same top ten pages that you are. Waiting
for weeks, or even MONTHS to see how your most recent attempt
panned out, only to find yourself ranked number 13,426 in
your latest search. Been there, done that. Got the T-shirt.
And nothing else. Sure, you can pay for Keywords, and pay
by the hit. The search engines have definitely figured out
how to make THEMSELVES rich. Does that really help you? Not
if you don’t have the money.
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find out if the domain name you want to
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Do any of these approaches work? Sure, in their way they are
all valuable. There are good banner programs out there, but
they cost money. There are good targeted email programs, but
they cost money. As for Search Engine Positioning, one of my
sites is #3 on Yahoo AND Google right now, but that took a LOT
of time and effort.
Unless you have a lot of money to throw at your website startup,
I suggest a different approach.
There are two things you should be thinking about when starting
out on the Internet.
Money and Traffic.
There’s never enough of either at first. To earn the
Money, you need the Traffic. To get the Traffic, you need
to spend Money.
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